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GET BUILT - NOT BURNT

Strong, lean, and athletic after 35 - without beating up your joints!

 

Persist’s “Built Not Burnt Blueprint” turns 3 hours of lifting a week into visible muscle, less pain, and better performance.

 

Our 1:1 clients lose an average of 5.5 pounds per month with this method - when overtraining failed to deliver.

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From "Do you even lift?" to "WHOA"

"No Pain No Gain" Might Work

...in your 20's. But when you have:

  • Nagging aches and pains 
  • Kids, a busy career, or aging parents 
  • Stops and starts with your fitness

You need to spend less time in the gym, not more - and get more from it.

The Built Not Burnt Blueprint

After 35, your body pays the price for punishing workouts. And even if you slog through them, it feels like your nutrition has to be perfect to see any change at all.

 

Persist helps you lose fat, build lean muscle, and heal aches and pains with the Built Not Burnt Blueprint:

  • 3 lifting days per week 
  • 60 total minutes of cardio/wk
  • 10k steps per day

So you can look like you lift, move like an athlete, and still have energy for your career, kids, and life.

Are 3 Lifting Days Enough?

Yes - if you use your time well. Here’s how Persist workouts are different:

Persist

Builds strength week after week 

Shows you where to push and when to pull back

Covers every area of your body

Warmups and built-in mobility for happy joints

Other Workouts

Random moves (and random results)

Don't tell you how hard to push 

Overwork the same areas 

Punish your joints

Would you rather keep grinding for the same body - or lift 3 days, walk, and finally look like you train?

"From 183 lbs and not happy with body comp to 169 and shredded!"

- Liam

How Persist Works - For Your Busy Life

1

Choose Your Lifting Days

All you need is 3 - but we have 4 and 5 day options too

2

Choose Your Cardio

The PUMP CONDITION track has built-in conditioning that won’t break you down. Or choose PUMP LIFT and add a fun cardio workout from Persist (all workouts included). You can also bike, run, or play sports on your own.

3

Log Your Steps - And Feel the Difference

Track your steps right in the app - because staying active during the day is magic for fat loss, mood, and recovery. You can log your nutrition and custom metrics too - and watch your wins stack up.
 

Need low-equipment options? Find them in the included Persist MINIMALIST track.

Built Not Burnt Year Pass

Get a full year of Persist for less than 6 monthly payments - and lock in the Built Not Burnt Blueprint for the next 12 months:

Best Results & Value

Yearly

All tracks & workshops

Mobility library

6 Week Success Checklist

Nutrition Accelerator Pack

Zero Prep Momentum Meals

Tracking Templates

30 day "feel the difference" money back guarantee

$325 $249

If you paid monthly, you’d spend $507 over 12 months.

Save $258 by getting the Year Pass today with code NEW76.

Start My Year

$0.68/day USD - Cancel Any Time

Monthly

All tracks & workshops

Mobility library

$39

Billed every 28 Days

14-day Free Trial

Start Trial

$1.39/day USD - Cancel Any Time

Built Not Burnt Year Pass

Get a full year of Persist for less than 6 monthly payments - and lock in the Built Not Burnt Blueprint for the next 12 months:

Best Results & Value

Yearly

All tracks & workshops

Mobility library

6 Week Success Checklist

Nutrition Accelerator Pack

Zero Prep Momentum Meals

Tracking Templates

30 day "feel the difference" money back guarantee

$325 $249

If you paid monthly, you’d spend $507 over 12 months.

Save $258 with the Year Pass today - use code NEW76.

Start My Year

$0.68/day USD - Cancel Any Time

Monthly

All tracks & workshops

Mobility library

$39

Billed every 28 Days

14-day Free Trial

Start Trial

$1.39/day USD - Cancel Any Time

Year Pass Bonuses (Annual Only)

When you choose the Built Not Burnt Year Pass, you unlock bonuses designed to make results faster, easier, and more certain:

  • 6 Weeks to Success Checklist - Cut through overwhelm to focus on just 2-3 training or nutrition ideas per week, so you build momentum instead of second guessing.
     
  • Nutrition Accelerator Pack – 35 of the most common nutrition hang ups my 1:1 clients have had – and how to break through them – so you don’t waste another 6–12 months stuck at the same plateau.
     
  • Momentum Meals – Zero prep meal ideas and grocery lists for 100g, 150g, and 200g protein days, plus sample days and travel fixes, so you can start eating for fat loss and muscle gain this week without any prep.
     
  • Tracking Templates – The exact simple system my clients use to lose an average of 5.5 pounds per month – so you can stop obsessing over every bite and finally see the trend line move.

30 Day "Feel the Difference" Guarantee

Try Persist for up to 30 days on the Year Pass. Do the workouts. Walk more. Use the bonuses.
If you don’t feel stronger and less beat up, email us and we’ll refund your yearly pass in full - with no hoops.

Designed By An Expert

Marcus Filly founded Functional Bodybuilding in 2017 after appearing 6x at the CrossFit Games. Looking for a way to heal nagging injuries and recover motivation, he combined classic bodybuilding methods with the fun of functional fitness.

Marcus has over 20 years experience as a professional athlete and coach, and has helped tens of thousands of athletes look good and move well. He currently follows the Built Not Burnt Blueprint with the 3 day Persist PUMP LIFT track.

When Friends Say "WOW!"

9 Programs - 1 App

FAQ

Which track should I start with?

Persist includes 4 ongoing tracks (PUMP LIFT, PUMP CONDITION, MINIMALIST, and PERFORM). Most athletes start with PUMP LIFT 3 days per week, or the FBB 101 Workshop if you're a beginner. But you can take a quick quiz in the app to find your starting place, or schedule a complimentary onboarding call to eliminate any guesswork.

How many days a week is Persist?

Within Persist, you can train on your schedule with a variety of options ranging from 3-5 days per week, plus optional active recovery work. You can follow the programs on your timeline - and the 3 day tracks are full body, so if you have an inconsistent schedule you don't have to worry about keeping up with an upper/lower training split.

How long do workouts take?

60 minutes or less for PILLARS or MINIMALIST, 60-75 minutes typically for PERFORM or PUMP. Each workout includes Short on Time notes if you need to get it in quicker. Persist also comes with the PUMP 40 workshop for 40-minute muscle-building sessions.

What cardio workouts are available in Persist?

The PUMP CONDITION tracks include a short conditioning piece at the end of each workout. Most tracks include optional active recovery work on rest days, combining aerobic movement and mobility. You can also find 30 and 40 minute fun cardio sessions in the Additional Resources section of the app.

What equipment do I need?

MINIMALIST uses dumbbells, a bench/box, and pull-up bar, or see the bodyweight-only workshop for alternatives. The other tracks use free weights such as barbells/plates, DBs, KBs, etc. and a rower, bike, or similar alternative. Substitution info is provided. PUMP LIFT also includes machine options found at conventional gyms.

What level of athlete is this for?

Athletes who get the most out of Persist are comfortable following a written workout along with demo videos, and ask questions if they’re not sure. You’ll find a mix of muscle-building techniques like tempo, supersets, drop sets, etc. Detailed coach notes are provided, and athlete support is here to help! Persist also includes an on-ramp workshop (FBB 101) to introduce you to this style of training.

How do I cancel?

Cancel or switch plans any time through the My Account section of our website with zero hassle! After cancellation, your account will remain active until the day before your next billing date – no further action required.

What if I am injured?

Injuries suck – so we try to keep them away through thoughtful movement selection. Many participants have healed nagging injuries by using the warmups, cooldowns, and recovery flows designed by our in-house Physical Therapist. Additional mobility videos are also included in Persist’s video library. And athlete support can answer any questions that might come up.

What if I miss a workout?

Persist updates training weekly, so there’s always a new way to build muscle. If you miss a workout, you can skip it to stay with the group, or use the calendar feature to go back to it any time.

Do women do Persist?

Of course! Functional Bodybuilding welcomes participants of all genders. We also have many couples in our community. Refer a friend to include your special someone and get a discount for both of you!

Who writes the workouts?

Marcus Filly founded Functional Bodybuilding in 2017 after competing in the CrossFit Games 6 times. He writes all the workouts drawing on his vast experience as an athlete, gym owner, and coach for 20+ years. Dr. Adam Fetter, DPT, assists with mobility work to keep your body humming.

Is there an app for Persist?

Yes! You'll get access to our native app for iOS and Android after signup, and it's also viewable from a web browser.

Can I train offline?

Yes! In addition to the app, you’ll receive a weekly pdf of training if you need to work out away from online access, or prefer not to have your phone with you.

What about nutrition?

Persist includes a bonus Nutrition Resource Library to teach you sustainable ways to fuel your training. No fad diets – our approach works with any eating style and is based on quantity, quality, and protein. You’ll also receive the Practical Protein Ebook for recipes and tips for getting more of the most important macro.

Is there a community?

Join the Functional Bodybuilding Facebook group to chat with tens of thousands of fellow athletes in our active, moderated community. And you can chat about the workouts in the app Community Board as well.

How do I get help?

Persist will never leave you hanging. Use the chat bubble on this page to reach customer service any time. Within the app, use the question bubble to reach athlete support for any and all training questions, or just to get a high five! We usually respond within 24 hours, if not much sooner.

More questions? Use the chat bubble on this page to get in touch or search our article help library.

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New workouts weekly!