Hitting your protein is one of the simplest levers to pull to build or maintain muscle. And the more lean muscle you have, the more calories you can burn at rest.
Muscle is also what shapes your body; even if you’re trying to lose weight, muscle creates a toned, defined look. And retaining muscle mass is key to longevity too.
Protein not only builds muscle; it keeps you feeling full and satisfied, helping to reduce cravings and keep your energy even throughout the day.
Most people do not eat enough protein, period. Getting a big dose early in the day will give you a head start before decision fatigue creeps in. You’ll also combat hunger and cravings later in the day.